About Designer
Chen Zhihua, a graduate from the School of Art and Design, Fashion Design Department of Tianjin Polytechnic University, is the founder and design director of DEMAINZ brand. Prior to becoming a new force in the fashion industry, he accumulated rich design experience, contributing to planning and designing for multiple brands.
In Chen Zhihua’s design journey, he has consistently upheld the brand’s core belief that “design changes life.” This belief has been a guiding principle throughout his career, driving him to explore the fusion of culture, sustainable development, technology, and artistic styles. It’s also the pioneering concept that DEMAINZ has adhered to, making it a style instigator and a conveyor of fashion aesthetics as an original Chinese designer fashion brand.
Under Chen Zhihua’s leadership, DEMAINZ has been a catalyst for style and a pioneer in combining culture, sustainability, technology, and artistic styles. DEMAINZ, meaning “Looking Towards Tomorrow; Knowledge in Action,” symbolizes the brand’s commitment to embracing the future while harmonizing knowledge and action.
Chen Zhihua holds the positions of founder and design director for both DEMAINZ under Yizhi Technology and ZZHIHUAM under Zhihuafu Apparel. In October 2020, he became a member of the Fashion Art Committee of the China Fashion Designers Association, marking professional recognition within the fashion industry.
The DEMAINZ brand, founded by designer Chen Zhihua in 2019, has been destined to break with tradition and emerge as a representative of original Chinese fashion. The brand’s name, DEMAINZ, signifies “looking towards tomorrow with knowledge in action.” Chen Zhihua aims to convey the power of love and beauty to contemporary women through DEMAINZ, infusing the shared vision for a better tomorrow into the fabric of the clothing.
DEMAINZ has gained prominence on the fashion stage. In October 2020, at the “Future Has Arrived” China International Fashion Week, the brand garnered attention with its unique design concepts and innovative fashion styles. In March 2021, at the “Feather Wing” China International Fashion Week, DEMAINZ once again showcased its unique understanding of fashion and forward-thinking design.
DEMAINZ has consistently been a trailblazer among Chinese original designer fashion brands. Chen Zhihua, with his solid design foundation, avant-garde fashion insight, and relentless pursuit of sustainable development and innovative technology, has propelled the brand to the forefront of fashion-tech integration. DEMAINZ, a journey of elegance, continuously defines the future of fashion.
