BUILD YOUR CAPSULE WARDROBE
DEMAINZ, meaning “Beautiful Tomorrow,” derives its name from the French word “demain” (tomorrow), with ‘z’ representing the initial letter in “zhi” from the company name “Yizhi.” For many, “tomorrow” is a concept filled with hope, unknown challenges, and anticipations of beauty. Founder Chen Zhihua aims to convey the power of love and beauty to contemporary women through innovative design, infusing the shared vision of a better tomorrow into the fabric of the clothing. The brand aspires to become an internet-driven force at the intersection of fashion and technology by 2030.
The brand’s DNA is consistently threaded with the principles of “Love Life, Love Travel, Light Exercise, Light Socializing, Aesthetic Enthusiasm.”
Founded by Chen Zhihua, DEMAINZ adheres to the philosophy that “design changes life” and carries a creative mission while maintaining a commitment to sustainable environmental practices. Breaking free from the constraints of weight, the brand follows the path of nature, achieving enduring beauty in lightweight down products. DEMAINZ is dedicated to empowering modern young women to showcase a lifestyle that is confident, natural, environmentally conscious, simple, and full of attitude.
DEMAINZ operates under Shanghai Yizhi Technology Co., Ltd., embodying values of youth, hope, challenge, and confidence.
The brand’s target audience is women who love life, travel, engage in light sports, have a penchant for light social activities, and possess aesthetic sensibilities. DEMAINZ-翌知, derived from French, symbolizes a beautiful tomorrow, embodying hope, challenge, and aspirations for the future. With a commitment to the philosophy of “design changes life,” DEMAINZ combines elegant French design with high-quality eco-friendly fabrics and exquisite tailoring. The brand is dedicated to enabling every modern young woman to showcase a lifestyle that is confident, natural, environmentally conscious, and characterized by a simple yet distinctive attitude.
